MANILA (LiCAS News): The National Catholic Social Communications Convention 2024, held in Batangas, the Philippines, brought together social communicators, media professionals, and church leaders to discuss the use of of artificial intelligence [AI] in their work. The convention’s theme, “Authentic Influencers [AI] for an Empowered Church”, highlighted AI’s transformative potential in social communications. It ran from August 5-8 at the Aquamarine Recreational Centre, Banay-Banay, Lipa, Batangas, Philippines.
In the keynote address, Peter Monthienvichienchai, the secretary general of SIGNIS, the World Catholic Association for Communication, underscored the need to assess if and how AI can enhance authentic human encounters in the missions of social communicators.
Monthienvichienchai posed a pivotal question: “In deciding when and how we use AI in our ministries, we must ask, will this take us closer or further away from our readers, from our parishes?”
He emphasised that while AI offers speed and efficiency, for missions, the processes and taking the synodal journeys with those we are writing about and writing for are crucial.
“In many cases, truly listening is not only the process, but also the solution,” he stated, echoing an earlier speech by Sister Nina Krapic from the Dicastery for Communication.
In deciding when and how we use AI in our ministries, we must ask, will this take us closer or further away from our readers, from our parishes?
Peter Monthienvichienchai
The concept of synodality, which involves walking together and truly listening to one another, was central to Monthienvichienchai’s message. He urged social communicators to ensure AI fosters community and solidarity, rather than creating distance.
He also advocated for solutions for journalism, which focuses on reporting potential solutions alongside problems. He suggested AI could aid in analysing data and identifying trends, but stressed the need for keeping in mind the purpose of social communications.
He urged social communications professionals to not only tell the story of the final successful mission, but to equally cover the challenges and failures that happened along the way. This, he pointed out, will allow those who are not part of the mission and perhaps also those who are not Catholics, to fully appreciate what the Church is doing to support those on the fringes of society.
Workshops and panel discussions at the convention explored AI’s practical applications in social communications. Industry leaders shared best practices, noting AI’s potential to enhance storytelling and audience engagement. However, there was a consensus on the necessity of human oversight and ethical use of AI.
